LAHORE: After a ban on Bollywood films, Pakistan Electronic Media Regulatory Authority (Pemra) has now imposed a ban on all Indian TVC’s on Pakistani television.

The authority recalled in a notice that in October last year it withdrew approval to air Indian channels and content on the Supreme Court’s instructions.

“In the wake of recent escalation in tension between the two neighboring countries on Kashmir issue, Government of Pakistan has announced to celebrate Independence Day on August 14, 2019 as ‘Kashmir Solidarity Day’, however at the same time, advertisements produces in India carrying Indian actors/characters/talent are being aired on Pakistani media, negating the state policy,” says PEMRA in the latest statement.

The statement included eleven multinational brands whose content was banned from running on Pakistani TV “with immediate effect. It also noted that the appearance of Indian characters on Pakistani TV screens “aggravates the miseries of Pakistanis perturbed on Kashmiri brethren by Indian atrocities.”

In perspective of the above, by invoking Section 27(a) of the Pemra Ordinance 2002, Pemra prohibited the broadcast of all ads featuring Indian talent.

The products whose advertisements were particularly targeted by the authority include: Dettol soap, Surf Excel powder, Pantene shampoo, Head & Shoulders shampoo, Lifebuoy shampoo, Fogg body spray, Sunsilk shampoo, Knorr noodles, Sufi, Fair & Lovely face wash, and Safeguard soap.